Tips on selecting keywords for your website

Website designing targets at making the website attractive to clients, but there is also the aspect of optimizing it for visibility on search engines. Part of the latter is using keywords when writing articles: and ensuring the keywords are inserted in the headings, sub-headings, meta-tags and meta descriptions. Selecting the right keywords is at the center of success for anyone doing website designing in Guwahati or any software companies in Guwahati. Here are some tips on building a keyword list for your website.

1. Mine your keywords: Many people run right to searching on Google for ideas on what keywords should be used. Others rely only on the Ad Words account although it provides in-depth data to help you. However, it is important to understand the various other tools available and which you can use for mining keywords as those doing website designing in Guwahati or software companies in Guwahati will tell you. You should look at other tools such as Keyword Discovery, WordTracker, SEMrush and Social Mention. 

2. Get relevant keywords and key phrases: In addition to looking as a natural part of what is being written, keywords must make sense for what is being written and the target business. 

3. Consider buying keywords and key phrases through paid search: buying keywords and phrases through paid search will not be sufficient but it helps. Let those keywords so bought also be used in SEO and content marketing.

4. Use the necessary tools to discover current ranking:  Web CEO, BrightEdge, and SEOmoz are some of the tools that can help you discover your current rank for each target keyword. These tools will help you run dedicated habitual campaigns to manage, track, and optimize thousands of keywords. 

5. Track traffic: You need to track traffic for each of your keywords, and note those that are bringing visitors through searches or from other areas. Those doing website designing in Guwahati or software companies in Guwahati might tell you to not immediately banish keywords that you have spent time to look for because they might still hold some value only that they have not been boosted through SEO and other techniques.